Sustainability and Giving Back: Pelicano

At Kirruna, we believe footwear can be so much more than a fashion statement—it can be a force for good. Every step you take in our shoes reflects our commitment to sustainability, ethical practices, and making a difference in the world.

A Philosophy of Sustainability

Sustainability is at the heart of everything we do. From the very beginning, we’ve made it our mission to minimize our environmental impact. By focusing on European production, we ensure shorter supply chains, reduced carbon footprints, and the highest quality craftsmanship. This approach doesn’t just support local economies; it also allows us to keep a closer eye on our materials and processes, ensuring they meet our strict sustainability standards.

Our choice to produce in Europe isn’t just practical—it’s intentional. We work with partners who share our values, from sourcing eco-friendly materials to using responsible manufacturing practices. Because for us, sustainability isn’t just a trend; it’s a responsibility.

Giving Back to Our Community

While sustainability drives our production, giving back fuels our purpose. We’re proud to support Belgian charities like Pelicano, an organization dedicated to fighting child poverty in Belgium.

Here’s how we make giving back part of every purchase: for every pair of Kirruna footwear sold, we donate €1 to Pelicano. This means that with every step you take in our shoes, you’re helping to ensure that vulnerable children in Belgium receive the essentials they need to thrive—whether it’s food, clothing, or education.

For us, giving back isn’t optional—it’s part of who we are. We believe that businesses should play an active role in their communities, and supporting causes like Pelicano is one way we can make an impact beyond footwear.

Step Forward with Kirruna

When you choose Kirruna, you’re not just choosing quality footwear—you’re choosing to support a philosophy of care and purpose. Every pair of shoes you purchase helps protect the planet, strengthen local communities, and support children in need.

Together, we can take steps—literally and figuratively—toward a better future. Ready to make a difference? Explore our collection and walk with purpose.